AI is Fire (Part 2): What NOT To Do скачать в хорошем качестве

AI is Fire (Part 2): What NOT To Do

Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices grow using data-driven SEO and AI strategy. He works directly with Google, trains teams nationwide, and speaks at major conferences on AI, search, and digital branding. Connect with Ken on LinkedIn   / ken-bosan-6686bb1a3   Eva Sheie Founder & CEO of The Axis With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts. Learn more about The Axis https://www.theaxis.io/ Follow   / axispodcasts   on Instagram Follow The Axis on LinkedIn   / the-axis   Connect with Eva on LinkedIn   / evasheie   SHE DID WHAT? Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at http://practicelandpodcast.com/ SUBSCRIBE Are you one of us? Subscribe for new episode notifications and more at http://practicelandpodcast.com/ HOSTS Blake Lucas, Senior Director of Customer Experience at PatientFi Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience. Learn more about PatientFi https://patientfi.com/ Andrea Watkins, VP of Practice Growth at Studio III Marketing Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market. Learn more about Studio III Marketing, https://www.studio3marketing.com/ and LeadLoop CRM for plastic surgery practices and medical spas, https://www.leadloop.io/ Co-hosts: Andrea Watkins & Blake Lucas Producer: Eva Sheie @ The Axis Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart Engineering: Cameron Laird Theme music: Full Time Job, Mindme Cover Art: Dan Childs Practiceland is a production of The Axis: https://www.theaxis.io/ Contents of this video: 00:00 Intro 01:40 Don’t copy-paste AI output 03:00 Eva's AI don’ts 04:08 Reverse engineering AI 06:41 Fire and AI analogy 07:30 Ken's SEO and AI don’ts 13:27 Excitement about AI uses 23:36 He did what?! stories 27:51 Don’t blindly believe AI 32:30 Personal AI uses 36:33 Wrap up and outro