The Human Edge: Marketing in a Fully AI World. скачать в хорошем качестве

The Human Edge: Marketing in a Fully AI World.

AI can now write copy, generate creative, analyse markets, and personalise campaigns at a scale no human team can match. So what happens next? In this episode of B2B Marketing Futures, we explore what will still belong to marketers as AI takes over more of the execution layer. As automation accelerates across content, targeting, and optimisation, our panel discusses where human judgment, creativity, and brand stewardship become even more critical. Drawing on frontline experience across enterprise, SaaS, data, and AI-native organisations, this conversation examines how AI is reshaping day-to-day marketing work, which skills will matter most by 2030, and why brand, emotional intelligence, and strategic thinking may rise in importance as efficiency becomes table stakes. From safeguarding brand voice in AI-driven workflows to balancing speed with authenticity, this episode offers a forward-looking look at identity, trust, and differentiation in a world where everyone has access to the same powerful tools. Participants: • Sam Nohava — Senior VP of Growth Marketing, Coupa • Debbie Gaikwad — Marketing Manager, S&P Global • Harvey Rañola — Head of Marketing, Quid • Alejandra Cerón — Cloud Marketing Manager, Ingram Micro Chapters: 00:00 Introduction: What still belongs to marketers in the age of AI 01:50 How AI is already changing day-to-day marketing roles 05:18 From automation to generative and agentic AI 09:03 If everyone has AI, where does differentiation come from? 12:42 Human oversight, accuracy, and protecting brand voice 15:17 Brand as authenticity, trust, and reputation in an AI world 18:42 What happens when AI becomes the main brand interface 21:39 Skills marketers will need to thrive in 2030 25:25 AI as the “how” marketers defining the “why” 28:56 Innovation, discomfort, and avoiding complacency 31:32 Final reflections: the human edge in an automated future