How Renesas Aligns Sales and Operations for Better Forecasting скачать в хорошем качестве

How Renesas Aligns Sales and Operations for Better Forecasting

Forecasting accuracy isn’t just a numbers game — it’s a people game. In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Katharina Bucerius-Rauch, VP Global Sales & Customer Operations at Renesas Electronics, to explore how aligning sales and operations creates predictable performance and trusted customer relationships. ⏱ Timestamps 00:00 – Weekly risk reviews and Plan B thinking at Renesas 03:10 – Forecasting challenges in complex supply chains 04:40 – How sales and operations align to improve forecasting accuracy 09:15 – Turning data into insightful sales decisions 12:30 – Cross-functional communication and execution in action 14:55 – Building trust through transparency and delivery 🔗 Explore more insights: www.globalperformancegroup.com You’ll learn: – Why cross-functional collaboration is key to accurate forecasting – How Renesas turns raw data into meaningful, actionable insights – The habits that make elite salespeople transparent and predictable – What “Plan B thinking” looks like in global operations – How trust and communication drive both sales and forecasting success 💡 Key Takeaways Better forecasting starts with alignment between sales and operations. Transparency and communication build predictability across teams. Data matters only when translated into meaningful action. Trust is earned through consistency and clear communication. Elite salespeople balance technical expertise with emotional intelligence and follow-through. 👤 About the Guest Katharina Bucerius-Rauch is the VP Global Sales & Customer Operations at Renesas Electronics, where she leads a global team responsible for revenue management, demand planning, and forecasting excellence. Known for bridging sales and operations through data-driven decision making and transparent leadership, she helps Renesas achieve predictable performance in an unpredictable market. Connect with Katharina on LinkedIn:   / katharina-bucerius-rauch-18304913   If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at www.globalperformancegroup.com