How to stay ahead of AI in communications and marketing скачать в хорошем качестве

How to stay ahead of AI in communications and marketing

In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: 1. Why using AI only to offload tasks can lower quality and why thinking first matters 2. What Martin predicted correctly about AI and what surprised him about its rapid adoption 3. How to move beyond basic content generation to strategy and analytics 4. Why subject-matter expertise is critical when using AI for insights and data 5. How leaders can manage hype, train teams, and stay ethical as AI evolves 🎧 Episode Highlights [03:21] AI moved from behind the scenes to front and center “The algorithms that powered them were all based on artificial intelligence making predictions, except it was always behind the scenes. And with generative AI, all of a sudden, in some ways it's a great analogy to PR, which used to be behind the scenes, but with social media, we become a much more transparent profession or industry.” [11:45] Why using AI only to offload tasks can make your work worse “If all you're doing is using AI to offload things that are on your to-do list — write this blog post, prepare this report, create this video — then you're just getting AI sloppier. I think you're doing it the wrong way. So what I'm trying to encourage students to do is not to use AI first.” [20:47] Managing hype, training teams, and going beyond basic content generation “So I think managing the hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way. So as you were saying, Jason, five years ahead, or two years ahead, what do we need to do two years ahead? Okay, let's look back. What should we be doing now to make sure that we get there?” [28:18] Subject-matter expertise as the safeguard when AI outputs seem “new” “So if we can train our young people to develop subject-matter expertise in a wide range of areas, that's so important. That's one of the things I try to teach in this Future of Marketing course: how to learn, how students can learn how to become subject-matter experts, the level of research they need to use.” [31:43] Recommended newsletters and learning resources “I'll give you a couple of places that you can sign up for. One is called the neuron newsletter, comes out daily. It's a free newsletter, and it explains what's happening in the AI world in very simple and easy-to-understand terms. Another one is the Axios AI plus newsletter. Again, it's free, comes out five days a week, and they'll have two or three stories providing context using the Axios Smart Brevity style.” 📚 Resources @martinwaxman on X @martinwaxman on Instagram Martin Waxman on Facebook:   / martinwaxman   Martin Waxman on LinkedIn:   / martinwaxman   Future of Marketing Institute: https://futureofmarketinginstitute.com/ The Neuron newsletter: https://www.theneuron.ai/newsletter/ Axios AI newsletter: https://www.axios.com/newsletters LinkedIn Learning course: Using Generative AI in Public Relations:   / using-generative-ai-in-public-relations   Additional Resources: Axia’s AI Service: https://www.axiapr.com/services/ai-re... AI in PR: Transforming communication strategies: https://www.axiapr.com/blog/ai-in-pr-... Will AI replace news desks?: https://www.axiapr.com/blog/will-ai-r... AI is transforming PR: What are the risks and benefits?: https://www.axiapr.com/blog/study-ai-... If you like this episode, you're going to love this: AI in Public Relations with Antony Cousins:    • AI in Public Relations with Antony Cousins   The power of AI in communications: Basic applications to strategic implementation:    • The power of AI in communication   How AI is transforming strategic communication:    • How AI is transforming strategic communica...