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How Public Companies Can Avoid Common Media Mistakes

How Public Companies Can Avoid Common Media Mistakes In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: Consequences of companies mishandling bad news Best practices for publicly traded companies to work effectively with journalists Why preparation and anticipation are key to effective media interactions Why understanding media evolution is critical for PR The difference between embargoes and advance news, and how to use them strategically 🎧 Episode Highlights [35:01] Why “show me, don’t tell me” still matters in journalism and PR “I went to the Missouri School of Journalism. And I tell people all the time, ‘Look, I went to school in the Show-Me State, so you've got to show me what we're talking about here.’ And it resonates even more today when we're in such a visual storytelling mindset of ‘Don't tell me — show me.” [35:59] How companies handle bad news defines their reputation “I know you wanted to talk about a positive way a company handled their bankruptcy. And I think that that's obviously important for our audience to hear as well.” [36:07] How a company prepared for bankruptcy and turned it into a positive media story “I will tell you who it is because I thought it was a positive thing. And this is a significant company, Windex. And this was 20 years ago. It was 2005 when they filed for bankruptcy. And in some ways, it's kind of it's kind of nostalgic because newspapers were still king in 2005.” [41:44] Why coordinated communication plans are critical during corporate crises “I think that's exactly right, Mark. A good, coordinated, consistent community, consistent messaged announcement. The cycle is very important because what you don't want is to file the bankruptcy and then not have a follow-up statement to support it or be preemptive … and I'm not sure that I would prescribe this, but even if it means you file for bankruptcy and you retain or withhold a news release until you're asked or until you think that it's going to make headlines.” [42:33] What happens when companies mishandle bad news and lose control of the narrative “And it just depends on the strategy and the approach that you're taking. I've worked with many companies over the years, and they might have some bad news to announce, and we're hoping no one notices it. We hope we can file with the SEC, or we can file with the state, or do whatever it is we have to do and hope no one sees it.” 📚 Resources Connect and learn more about Mark Basch on LinkedIn:   / mark-basch-0960496   Additional Resources: Examples to prepare your company for a crisis: https://www.axiapr.com/blog/prepare-y... Listen to more episodes of the On Top of PR podcast: https://www.axiapr.com/podcast Find out more about Axia Public Relations: https://www.axiapr.com/