How PR makes brands visible to AI: The new playbook for AI recommendations скачать в хорошем качестве

How PR makes brands visible to AI: The new playbook for AI recommendations

How PR makes brands visible to AI: The new playbook for AI recommendations In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: AI as a new audience: Why PR has to persuade machines, not just humans Why the AI era goes beyond traditional SEO How AI determines and delivers recommendations The two key hurdles brands must overcome for AI visibility PR’s renaissance: How public relations thrives in an AI-driven world 🎧 Episode highlights [02:24] AI is the new middleman between brands and customers “We … drive more leads for brands by helping them change how ChatGPT and other AI models talk about them. The big problem that PR folks and marketing professionals are facing today is that AI is increasingly a middleman between brands and their customers.” [13:52] Why AI rewards strong PR, not algorithm tricks “If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. And that's actually really good news, right? You don't need to learn a new algorithm … You can just do what PR folks have always been excellent at doing, which is building a brand.” [20:08] The two requirements for getting recommended by AI “The first thing that you need to make sure of when marketing to a customer segment is awareness, right? If they don't know you exist, then there's no hope in having them buy your product. And the second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user’s very specific problem.” [27:58] Where PR and marketing should start with AI visibility “This gets into the question of how do you ask, ‘Hey, where does a PR pro, where does a marketer start here?’ and deploying a strategy for getting your brand more recommendations by AI models. So the first step is to figure out how ChatGPT views your brand. On one side of that spectrum, the results could be that ChatGPT doesn't know you exist.” [37:35] Why AI is bringing marketing back to brand and trust “It's just about how you need to build a brand. You need to build trust. I'm optimistic about the future of marketing here in general, about returning to something where marketing used to just be about telling people what you do and trying to help people.” 📚 Resources Connect and learn more about Keller Maloney on LinkedIn:   / keller-maloney-130856187   @KellerMaloney on X Visit Unusual’s website for more information: http://Unusual.ai Book a demo with Unusual: https://cal.com/team/unusual/unusual-... Additional Resources: Introduction to ChatGPT: https://openai.com/index/chatgpt/ How do you get AI to recommend your brand?:   / how-do-you-get-ai-recommend-your-brand-and...   Axia’s AI Relations service: https://www.axiapr.com/services/ai-re... Listen to more episodes of the On Top of PR with Jason Mudd podcast: https://www.axiapr.com/podcast Find out more about Axia Public Relations: https://www.axiapr.com/ If you like this episode, you're going to love this: How AI is transforming strategic communications:    • How AI is transforming strategic communica...   Google's AI Mode and the rise of reputation-driven visibility: https://www.axiapr.com/blog/google-ai... Rethinking press releases with the rise of AI:    • Rethinking Press Releases as AI Reshapes P...   Do news releases influence AI visibility?: https://www.axiapr.com/blog/do-news-r... 95% of AI citations come from PR content:    • 95% of AI Citations Come from PR Content w...   What’s the difference between GEO, AEO, and AI relations?: https://www.axiapr.com/blog/whats-the... AI storytelling and PR strategy with Egnyte’s Jessica Pantages:    • AI storytelling and PR strategy with Egnyt...