The Truth About Ranking in AI Results With Duane Forrester скачать в хорошем качестве

The Truth About Ranking in AI Results With Duane Forrester

AI search has pushed SEO back into unfamiliar territory — and many teams are feeling it. In this conversation, we break down why the current landscape feels like the Wild West again and what marketers should actually focus on if they want to appear in AI-generated answers. One of the biggest challenges right now is the lack of clarity. There are correlations between traditional rankings and AI visibility, but the relationship is not one-to-one. That uncertainty is creating confusion across the industry. Key topics covered: Why being in the top 100 still matters The disconnect between traditional indexing and AI citations How entity trust signals influence AI visibility Why spamming tactics will fail long term The role of freshness vs authority in AI grounding How to think about influence when citations are inconsistent A major takeaway from this discussion: We are back in an experimental phase similar to the early days of SEO. Teams that expect a clean checklist are struggling, while those willing to operate with frameworks and first-principles thinking are adapting faster. We also dig into a critical dividing line between good and mediocre SEO: Good SEO means full implementation — not partial effort. That includes structured data coverage across the entire site, strong entity signals, and consistent authority building. Many organizations believe they are doing enough when in reality they are only partially optimized. If you want durable visibility in AI systems, the strategy is clear: Do the foundational work thoroughly Build long-term authority signals Stay current but avoid chasing hacks Think in systems, not tactics Because what works today through shortcuts will almost certainly break tomorrow. This episode is especially useful for SEO leaders, CMOs, and digital teams trying to build sustainable AI visibility rather than chasing short-term wins. About Our Guest – Duane Forrester: Over the past two decades, I’ve watched discovery evolve from directories, to links, to intent signals, and now to AI systems that sit between content and audiences. The rules didn’t suddenly change the layers did. Much of today’s confusion comes from trying to explain new systems using old mental models. My work focuses on helping people understand those shifts clearly, without hype, fear, or oversimplification. Website: https://www.duaneforrester.com/ LinkedIn:   / dforrester   Twitter/X: https://x.com/DuaneForrester Connect With The Best SEO Podcast: Website: https://www.bestseopodcast.com/ Instagram:   / thebestseopodcast   TikTok:   / bestseopodcast   Twitter/X: https://x.com/bestSEOpodcast Connect With Matthew Bertram: Website: https://www.matthewbertram.com/ Instagram: https://www.instagram.com/matt_bertra... LinkedIn:   / mattbertramlive   YouTube:    / @mattbertramlive   About Me: https://about.me/mattbertram/ Search Engine Journal: https://www.searchenginejournal.com/a... Connect With EWR Digital: Website: www.ewrdigital.com LinkedIn: www.linkedin.com/company/ewrdigital Facebook: www.facebook.com/EWRDigital YouTube:    / @ewrdigital   Twitter/X: x.com/EWRDigital Listen on Other Platforms: Spotify: https://open.spotify.com/show/4nvjY61... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon: https://music.amazon.com/podcasts/e15... Hosted by Matthew Bertram — creator of the LLM Visibility Stack™ — uncovering how SEO, AI, and digital strategy shape the future of search. #digitalmarketing #aiagency #llmagency #llmvisibility