Stop Optimizing Pages, Start Connecting Systems with Corey Morris скачать в хорошем качестве

Stop Optimizing Pages, Start Connecting Systems with Corey Morris

Before you optimize anything, you may need to spend months fixing what’s broken. In this episode, we unpack a hard reality of modern SEO and AI visibility: most organizations have disconnected systems, fragmented dashboards, neglected CRMs, and attribution gaps that make performance measurement nearly impossible. And without clean data, no KPI matters. We discuss: Why SEO is increasingly a data integration job The importance of connecting CRM, analytics, and revenue systems Why attribution strings alone don’t prove success How e-commerce and B2B tracking break differently The tension between educating clients and overwhelming them How much knowledge to “give away” in the AI era The reset happening across the industry One key theme: this isn’t just about rankings anymore. It’s about building dashboards that trace visibility and traffic all the way to revenue or profitability. If you can’t connect those dots, you risk getting credit for the wrong things — or worse, getting fired while metrics look positive. We also explore: The challenge of explaining complexity without sounding like snake oil Why AI and LLM shifts have created a competitive reset How to communicate messy, non-linear performance to executives Why SEO professionals must step outside their silos The industry isn’t just evolving. It’s repositioning everyone at the starting line again. If you want to understand how KPIs are changing, how to work backward from revenue, and why system-level thinking now matters more than channel expertise, this episode breaks down what to focus on next. About Our Guest – Corey Morris A veteran of the digital marketing industry since 2005, Corey is a leader and achiever. He has worked in agency roles with many inspiring brands and people. That includes his role leading Voltage and working within the Kansas City community (and well beyond). Website: https://coreymorris.com/ LinkedIn:   / coreymorris   Connect With The Best SEO Podcast: Website: https://www.bestseopodcast.com/ Instagram:   / thebestseopodcast   TikTok:   / bestseopodcast   Twitter/X: https://x.com/bestSEOpodcast Connect With Matthew Bertram: Website: https://www.matthewbertram.com/ Instagram: https://www.instagram.com/matt_bertra... LinkedIn:   / mattbertramlive   YouTube:    / @mattbertramlive   About Me: https://about.me/mattbertram/ Search Engine Journal: https://www.searchenginejournal.com/a... Connect With EWR Digital: Website: www.ewrdigital.com LinkedIn: www.linkedin.com/company/ewrdigital Facebook: www.facebook.com/EWRDigital YouTube:    / @ewrdigital   Twitter/X: x.com/EWRDigital Listen on Other Platforms: Spotify: https://open.spotify.com/show/4nvjY61... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon: https://music.amazon.com/podcasts/e15... Hosted by Matthew Bertram — creator of the LLM Visibility Stack™ — uncovering how SEO, AI, and digital strategy shape the future of search. #digitalmarketing #aiagency #llmagency #llmvisibility