Why Organic Social Should Lead Paid Ads скачать в хорошем качестве

Why Organic Social Should Lead Paid Ads

Most brands run ads first and hope for results. That’s backwards. This episode explains why organic social should act as the testing ground for messaging, creative, and narrative — and how paid media should amplify what already works. Key points: Why organic social validates ideas faster How performance marketing flipped priorities Why creative should earn attention before budget How viral organic posts reduce paid costs Why awareness-first strategies outperform funnels If your ads feel expensive and ineffective, this conversation explains why the foundation matters. About Our Guest – Charlie Grinnell: Charlie Grinnell is a strategist, speaker, and advisor who helps organizations eliminate blind spots, decode external signals, and build actionable strategies with outsight. He has presented at top events and organizations including SXSW, YPO, TELUS, Rogers Communications, BCAMA, Protect Our Winters Canada, Destination British Columbia, Soho House, and leading universities such as UBC and Capilano University. Website: https://rightmetric.co/ Instagram: https://www.instagram.com/charliegrin... LinkedIn:   / charliegrinnell   Twitter/X: https://x.com/CharlieGrinnell Connect With The Best SEO Podcast: Website: https://www.bestseopodcast.com/ Instagram:   / thebestseopodcast   TikTok:   / bestseopodcast   Twitter/X: https://x.com/bestSEOpodcast Connect With Matthew Bertram: Website: https://www.matthewbertram.com/ Instagram: https://www.instagram.com/matt_bertra... LinkedIn:   / mattbertramlive   YouTube:    / @mattbertramlive   About Me: https://about.me/mattbertram/ Search Engine Journal: https://www.searchenginejournal.com/a... Connect With EWR Digital: Website: www.ewrdigital.com LinkedIn: www.linkedin.com/company/ewrdigital Facebook: www.facebook.com/EWRDigital YouTube:    / @ewrdigital   Twitter/X: x.com/EWRDigital Listen on Other Platforms: Spotify: https://open.spotify.com/show/4nvjY61... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon: https://music.amazon.com/podcasts/e15... Hosted by Matthew Bertram — creator of the LLM Visibility Stack™ — uncovering how SEO, AI, and digital strategy shape the future of search. #digitalmarketing #aiagency #llmagency #llmvisibility