Earlston High School, Promotional Film 2023 скачать в хорошем качестве

Earlston High School, Promotional Film 2023

On behalf of the Scottish Borders Council, McGowan Marketing created a promotional film for one of the region’s secondary schools, Earlston High School, to recruit new staff, specifically senior leadership positions. The project included: Working with a named point of contact from the school to establish the video objectives and ascertain the platforms used to share the content Carrying out a site visit, identifying the best internal and external locations within the school for the shoot, and considering aesthetics, lighting, noise levels etc., before making the final location choices Involving and recruiting a group of school pupils to assist with the filmmaking, including writing job descriptions, giving a talk on careers in marketing and working closely with the pupils throughout the entire process Creating a creative idea and developing a storyboard Creating interview guides for the members of staff and pupils being interviewed for the film Providing the school team with a thorough schedule for the shoot, with locations, people, props and timings Filming interviews, b-roll, drone footage and Go-Pro footage Editing the film, including adding graphics, music, subtitles etc., as required