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Why Data Will Decide the Future

Back at KonnectHouse Chicago with Lihi Luton from Upstream—the data-first platform enterprises are raving about. How a Fortune 500 went from agreement to first use case in 10 days, why putting data before workflows changes everything, and how they handle M&A and carve-outs without the usual chaos. Fast, practical, and honestly kind of wild. 00:00 – Reuniting at KonnectHouse Chicago 00:28 – Meet Lihi Luton & Upstream 01:00 – From “building” to built (and still shipping) 01:40 – The gap: everyone fixed UI, no one fixed DATA 02:20 – Why everything must start with data 03:05 – Momentum: Fortune 500 wins & renewals 03:45 – Referrals and real-world validation 04:20 – The 10-Day Implementation story 05:10 – How it works: connect systems → auto-map fields 06:00 – “Wizard” flows for onboarding/off-boarding 06:45 – M&A mode: merge systems without the chaos 07:35 – Carve-outs: speed over 12–18 month timelines 08:30 – Why this is catnip for enterprises 09:05 – New: “Jenny” analytics & live boards 10:00 – Live data vs dashboards (exec-ready) 10:45 – New: Data Synthesizer UI (seeing the pulls) 11:35 – Tackling the fear: transparency by design 12:20 – Mid-market to enterprise use cases 13:05 – Composable over rigid systems 13:50 – Implementation in weeks, not months 14:35 – What procurement actually needs right now 15:20 – What’s coming next for Upstream 16:20 – December meetup & closing notes 17:05 – Final thoughts from Chicago #podcast