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The Data You Weren’t Supposed to See

Live from KonnectHouse Chicago, we sit down with Justin from Tropic — a platform giving companies real visibility into software pricing, supplier data, and negotiation insights that used to be impossible to access. He breaks down how Tropic collects data, how AI is reshaping procurement intelligence, and why most companies are massively overpaying without realizing it. 00:00 – Meet Justin from Tropic 00:24 – What Tropic Actually Does 01:05 – Where the Data Comes From 01:42 – How the Network Model Works 02:25 – AI, Extraction & Clean Data 03:40 – Human-in-the-Loop Accuracy 04:12 – Team Size & Remote Growth 05:00 – Who Tropic Works With 05:48 – Using Data to Drive Decisions 06:32 – Pricing Benchmarks & Renewals 07:18 – Sentiment, ROI & Criticality 08:10 – When to Ditch a Supplier 09:04 – Proactive Procurement Strategy 10:12 – Becoming “Superhuman” with AI 11:25 – Why Their Data Finally Hit Scale 12:42 – The Future of Tropic 13:30 – Closing Thoughts from Chicago #podcast