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Can D1 competitive mindset help you dominate the medical sales industry? In this episode of the Medical Sales U Podcast, I sit down with Justin Kershaw—former Michigan State player turned top-tier Spine Endoscopy Rep for Arthrex. Justin pulls back the curtain on how he transitioned from the locker room to the Operating Room, the reality of working for a $5B company like Arthrex, and why being a "Girl Dad" and a man of faith is what actually fuels his professional drive. In this episode, you’ll learn: The "3 Gatekeepers" you must win over to close deals in any hospital. Why Arthrex uses an "Agency" model vs. traditional distributorships. How to maintain high-level physical and spiritual discipline in a high-stress career. Tactical advice for career pivots (how Dave broke into sales at age 35!). 🌐 Connect with Justin Kershaw: / justinkershaw TIMESTAMP CHAPTERS: 0:00 – Meet Justin Kershaw: From the NFL to Medical Sales 02:26 – Why Arthrex? Understanding the Sales Agency Model 04:05 – Distributorships vs. Agencies: What you need to know 05:30 – Career Pivot: Transitioning after pro football 08:12 – The "Girl Dad" Mindset: Balancing 5 daughters and a career 10:45 – Faith in the O.R.: Bringing "Kavanah" to your work 12:06 – A Week in the Life: Cold calls, dinners, and consistency 14:12 – Winning over the 3 Pillars: SPD, Gatekeepers, and Admin 18:30 – Entrepreneurship: Launching "Mom’s Bars" 24:35 – Lead with Prayer: Staying grounded in a digital age 29:24 – The Adult Dream: Why you should never stop pushing 34:13 – Justin’s 2026 Goals: Growth, Health, and Purpose 💡 Are you looking to break into Medical Sales? Medical Sales U is dedicated to helping you reinvent your career, find your specialty (Spine, Oncology, Pharma), and provide the innovation patients need. We help professionals transition into top-tier medical sales roles: medicalsalesu.com/ #MedicalSales #Arthrex #SpineSurgery #CareerPivot #MedTech #SalesStrategy #Entrepreneurship #MedicalSalesU –––––––– 🌐 Connect with me on my other social networks! LinkedIn | www.linkedin.com/in/davesterrett Facebook | / medicalsalesu1 Instagram | / medicalsalesu