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This is a "can't miss" discussion featuring Professor Ian Walker from Swansea University in Wales and Professor Marco te Brömmelstroet from the University of Amsterdam about their recent paper on Motonormativity, also known as "car brain" or "windshield bias." Among other topics, we discuss Pluralistic Ignorance, which is a social psychology phenomenon where people mistakenly believe that their own private opinions differ from the majority's, leading them to conform to a perceived norm, even if they privately disagree. And this seems to be at the core of the challenge with Motonormativity, when it comes to people wanting a different outcome and way of life. Thank you so much for watching! If you enjoyed this video, please give it a thumbs-up, leave a comment below, and share it with a friend. If you'd like more content like this, please Subscribe to the Active Towns Channel, and be sure to "Ring" that notification bell to select your notification preferences. Helpful Links (note that some may include affiliate links to help me support the channel): 👉 Article: Why do cars get a free ride? The social-ecological roots of motonormativity: https://bit.ly/41VvAUB 👉 Professor Ian Walker's website: https://drianwalker.com/ 👉 Ian on Bluesky: https://bsky.app/profile/ianwalker.bs... 👉 Ian on LinkedIn: / ian-walker-0473865 👉 Professor Marco Te Brömmelstroet: https://bit.ly/4iRgWoe 👉 Marco on LinkedIn: / brommelstroet 👉 Marco's book Movement: How to Take Back Our Streets and Transform Our Lives: https://amzn.to/3DELs5L 👉 Traffic: Why We Drive the Way We Do and What It Says About Us by Tom Vanderbilt https://amzn.to/3y4eS6z and https://bookshop.org/a/85379/97803072... 👉 The War on Cars episode with Ian: https://thewaroncars.org/2023/01/31/c... 👉 Disney's Motor Mania: • Goofy - Motor Mania 👉 My episode on Autonorama w/ Prof. Peter Norton: • EPISODE 105: The False Promise of the Auto... 👉 My episode on Safer Streets History w/ Prof. Peter Norton: • EP 228 PETER NORTON: The long-forgotten hi... 👉 My episode with Laura Laker: • EP 277 LAURA LAKER: A Profile of Potholes ... 👉 My episode with the Late Great Prof. Donald Shoup: • EP 275 DONALD SHOUP: The High Cost of Free... 👉 Bike is Best The Right Tool Campaign Video: • #BikeIsBest - The Best Tool For The Job 👉 My recent on-bike interview w/ Prof. Meredith Glaser: • AMSTERDAM: An on-bike interview with Prof.... If you are a fan of the Active Towns Channel, please consider supporting the effort as an Active Towns Ambassador in the following ways: 1. Become a Member of Active Towns right here on YouTube by clicking on the Join button and selecting the level that best suits you 2. Join the Patreon community: / activetowns (Note: Patron benefits include early, ad-free access to all my video content) 3. If you enjoyed this video, you can also "leave a tip" by clicking on the Super Thanks button right here on YouTube or through "Buy Me a Coffee" https://www.buymeacoffee.com/activetowns 4. Make a donation to my non-profit, Advocates for Healthy Communities, Inc. at https://www.activetowns.org/donate Credits: Video and audio production by John Simmerman Music via Epidemic Sound: https://bit.ly/3rFLErD Resources used during the production of this video: My recording platform is Ecamm Live: https://bit.ly/3rwsUup Editing software Adobe Creative Cloud Suite: https://bit.ly/35DBDDU For more information about the Active Towns effort or to follow along, please visit our links below: Website: https://www.activetowns.org/ BlueSky: https://bsky.app/profile/activetowns.... Newsletter: https://bit.ly/SubscribeActiveTownsNe... Background: Hi Everyone! My name is John Simmerman, and I’m a health promotion and public health professional with over 35 years of experience. Over the years, my area of concentration has evolved into a specialization in how the built environment influences human behavior related to active living and especially active mobility. Since 2010, I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be while striving to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities." The Active Towns Channel features my original video content and reflections, including a selection of podcast episodes and short films profiling the positive and inspiring efforts happening around the world as I am able to experience and document them. Thanks once again for tuning in! I hope you find this content helpful and insightful. Creative Commons License: Attributions, Non-Commercial, No Derivatives, 2025