User-Generated Finance and the New Creator Economy скачать в хорошем качестве

User-Generated Finance and the New Creator Economy

Steven Loepfe, Chief Marketing Officer at GenTwo, on how the creator economy is reshaping financial product creation and why the future belongs to Finance 3.0. Interested in learning more about GenTwo? Visit us here: https://tinyurl.com/mrs9749n For GenTwo’s vision of user-generated, check out this video: https://tinyurl.com/45axn6er For further reading: https://tinyurl.com/4m3ec32r The creator economy transformed how we make videos, music, and stories. Now it's coming for finance. While YouTube gave us video creators and Instagram birthed content creators, we're entering an era where anyone can become a financial product creator. This isn't just fintech evolution – it's revolution. Where Finance 1.0 belonged to banks and Finance 2.0 brought us Robinhood and robo-advisors, Finance 3.0 promises something far more radical: the democratization of financial product creation itself. I sat down with Steven Loepfe, the creative mind behind GenTwo's "Assetization" concept and the company's Chief Marketing Officer, to explore this transformation. Steven's journey from DJ remixing tracks in bedroom studios to coining the terminology that defines a new approach to securitization offers unique insight into how creative thinking reshapes entire industries. Key Topics Covered The Creative Genesis: How Steven's path from DJ to photography to dog food PR to financial communications shaped his approach to narrative and market creation, including the pivotal lesson that you don't sell products – you seed movements. Language as Market Power: Why "Assetization" became the sticky term that defined GenTwo's vision and how the right vocabulary creates entire industries rather than just describing them Finance Evolution Framework: The progression from Finance 1.0 (traditional banks) through Finance 2.0 (fintech disruption) to the emerging Finance 3.0 era of user-generated financial products. The 30 Million Factor: How 30 million new US investors since 2020 – mostly Gen Z creator economy natives – are demanding DIY financial tools that match their expectations from other digital platforms. The Radical-to-Obvious Transition: Why user-generated finance seems impossible today but will become inevitable, following the same pattern as content creation in the 1990s. AI and Human Creativity: How artificial intelligence handles operational efficiency while humans focus on the creative genius of product innovation and belief-based investing. About Our Guest Steven Loepfe is Chief Marketing Officer at GenTwo and a strategic story architect with over 30 years of experience turning complex ideas into market-moving narratives. He's also the creative force behind the "Assetization" concept and GenTwo's strategic messaging. Before joining GenTwo, Steven founded and ran Storylead for nearly three decades, a PR and sales efficiency firm that completed over 4,000 projects helping finance and tech firms close high-value deals through narrative-led sales. He served on HubSpot's Partner Advisory Council for EMEA and held board positions at several Swiss companies. Steven's philosophy: "If you don't control the story, someone else controls your outcome." At GenTwo, he transforms complex financial engineering into compelling stories that open markets and close deals. 00:00 Intro Sequence 00:31 Welcome to the Show 01:34 Steven's Creative Journey 09:18 From PR to GenTwo 11:58 The Genesis of the Book 12:46 The Power of Language in Finance 15:48 Explaining Assetization 16:11 Navigating FinTech Narratives 17:22 Democratization of Financial Services 19:18 User Generated Finance 21:50 Evolution of Finance: From 1.0 to 3.0 29:47 The Future of Finance and AI