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What exactly is an influencer—and how do they make money doing what they love? In this episode of Coasting, Celia Klein, host and REALTOR® @CarolinaCoastTV, sits down with Ashley Weller of Southern Chic Style, a powerhouse content creator with 45K+ followers and a fresh take on fashion, lifestyle, and building a brand after 50. From her roots in Texas to carving out a digital empire here along the Carolina Coast, Ashley shares how she turned social media into a legitimate business, how life on the Grand Strand fuels her creativity, and what real influence actually means. Whether you’re curious, skeptical, or ready to launch your own side hustle—this one’s for you. 👉 Recorded live on the Tea Patio of the Franklin G. Burroughs – Simeon B. Chapin Art Museum in Myrtle Beach, SC. Chapters: 00:00 - Episode Preview 00:15 - Welcome to Coasting 01:02 - Intro 00:34 - Driving in Myrtle Beach 04:24 - Big things in February 09:36 - Aunt B’s Yummy to the Tummy Segment 17:00 - Kids Art Programs 17:37 - Celia’s PR Background 19:07 - Welcome Ashley Weller 19:37 - Whats an Influencer? 20:37 - Moving from Texas 21:41 - Alligators in Pawleys Island? 22:15 - Transitioning work from Dallas to Myrtle 23:18 - How Ashely Made friends after moving 24:27 - How to Grow your Social Following 25:44 - How did you Become an Influencer 26:33 - Gaining Confidence as an Older Influencer 27:33 - How to Get Business as an Influencer 29:28 - How Brand Deals Work 31:24 - The Collectors Event 32:22 - Free Perks 36:47 - Who Plans the Content 39:27 - Working with Bask Away 41:14 - What is it like being an Older Influencer? 42:38 - How to say No to a Company 43:19 - Odd Product Requests 44:12 - Shifting her Followers 45:27 - How Hard is it to Become an Influencer? 47:25 - Inside Scoop on whats Next 48:33 - Interview Wrap-Up 49:26 - Episode 7 Preview 49:34 - Ending Credits Important Links: Real Estate Website : http://www.bytheseashorerealty.com/ Myrtle Beach Art Museum: http://www.myrtlebeachartmuseum.org/ Ashley Weller’s Instagram : / southernchicstyle Luigi’s Restaurant : https://www.luigismyrtlebeach.com/ Podcast Website : http://www.coastingpodcast.com/