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What does it take to build a brand when you have no previous business experience — just a deep belief in your product? In this episode of Starting From Scratch, we sit down with Vibha Harish the co-founder of Cosmix, the clean wellness brand that started small and found its way into thousands of homes and hearts across India. We deep dive into: How finding a solution to a personal problem sparked the journey of Cosmix What really happens after you walk off the Shark Tank stage Figuring things out without knowing the "business jargon" everyone else seemed to speak Why obsessing over the product not the pitch deck made all the difference The magic of building real, personal relationships with your first few customers If you're dreaming of starting something of your own, figuring things out as you go, or just love a story about trusting yourself even when the odds are stacked high — this one’s for you. Chapters 00:00 - Introduction 00:43 - Early Days 02:49 - Target Audience 04:40 - Plant Protein Explained 06:02 - Early Product Packaging 07:27 - Shark Tank Afterthoughts 11:55 - Community First Brand 14.22 - Product Market Fit 16.16 - Early Distribution