Webinar: Collaborative fundraising with Fraser Nelson скачать в хорошем качестве

Webinar: Collaborative fundraising with Fraser Nelson

It's a question we often hear: If I'm part of a collaborative that fundraises for its own sustainability, won't I be cannibalizing my own organization's funding opportunities? The answer is no—but there's more to the story. In this invite-only webinar from August 2024, fundraising expert Fraser Nelson shares practical strategies for collaborative fundraising, explaining why working together expands rather than limits funding opportunities. Fraser Nelson is co-founder of the National Trust for Local News and led the transformation of the Salt Lake Tribune from a for-profit to the first legacy nonprofit newspaper in the United States. She currently advises Press Forward and consults with the Knight Foundation, bringing decades of experience in nonprofit fundraising and community advocacy to local journalism. This session, organized by the Collaborative Journalism Resource Hub at the Center for Cooperative Media, explores how journalism collaboratives can successfully raise funds together while strengthening individual member organizations. Fraser covers everything from overcoming fundraising fears to building donor relationships, with honest discussion about common challenges and proven solutions. Chapters: — 0:00 Introduction and welcome — 3:48 Fraser Nelson's background and introduction — 4:10 Overcoming fundraising anxiety through collaboration — 5:22 Shared objectives and abundance mindset — 8:04 Why collaborative fundraising works — 10:56 Understanding your unique position in the funding landscape — 14:49 Key principles: Clarity, honesty, and shared goals — 19:27 Building relationships with funders — 22:45 Creating compelling narratives for collaboratives — 28:12 Major gifts and individual donor strategies — 32:40 Foundation funding for collaboratives — 37:15 Corporate sponsorships and business partnerships — 41:28 Community engagement and grassroots fundraising — 45:50 Data and impact metrics for funders — 49:35 Addressing competition concerns directly — 53:18 Memorandums of understanding (MOUs) and agreements — 56:00 Using your subscriber data ethically — 57:00 Building individual capacity through collaboration — 59:29 Final Q&A and closing remarks About the Collaborative Journalism Resource Hub: The Hub supports collaborative journalism projects from launch to sustainability, offering training, resources, and strategic guidance for newsrooms working together to strengthen local journalism. Sign up for the Hub's biweekly newsletter: https://collaborativejournalism.us5.l... ——— 🏢 Learn more about the Center: https://centerforcooperativemedia.org 🐦 Follow us on Twitter:   / centercoopmedia   🏦 Connect with us on LinkedIn:   / center-for-cooperative-media   📸 Follow us on Instagram:   / centerforcooperativemedia   🔗 Follow us on Facebook:   / centerforcooperativemedia   Subscribe to our channel for updates and other content.