How to Create an Audience Persona and Improve Your Messaging скачать в хорошем качестве

How to Create an Audience Persona and Improve Your Messaging

Welcome to this workshop-style video on how to create a persona for your business! One of the most powerful exercises you can do is to dive deep into understanding your audience personas. By truly knowing who you're speaking to, you can tailor your messaging, value propositions and positioning to resonate more effectively with your target audience. 💌 NEWSLETTER Sign up for my newsletter to get content strategy tips and resources. https://www.nancycasanova.com/newslet... 🗓 CONTENT CALENDAR TEMPLATE If you are looking for a strategic content calendar that helps you streamline your content creation efforts, check out my content calendar. https://nancycasanova.teachable.com/p... 💬 SOCIAL MEDIA Instagram:   / nancycasanova​   TikTok:   / nancy_casanova​   Pinterest:   / nancycasanova​   Twitter:   / nancycasanova​   Music from Epidemic Sound: https://www.epidemicsound.com/referra... #buyerpersona #customerexperience #messagingtips 00:00 Introduction 01:43 Getting started with creating a persona 03:06 Mock Scenario 03:42 Benefits of identifying your audience personas for your business 05:13 Identifying a persona at a glance 06:04 How to conduct research to identify and define a persona 09:30 Mock research and questions for creating a persona 14:44 How to leverage your research for better messaging 18:42 Mapping your messaging for your persona