How Coke Became No.1 Brand in Rural India? | Business Strategies of Coca Cola | Full Case Study скачать в хорошем качестве

How Coke Became No.1 Brand in Rural India? | Business Strategies of Coca Cola | Full Case Study

Back in early 2000s, Coca Cola was already ruling the urban soft drinks market but gradually its sales were getting somewhat stagnant, that is when they decided to venture into the rural India to strengthen its foot in the Indian Beverages Market. The interesting thing is - The journey to please the rural Indians was not at all easy for Coke. But despite all the challenges Coke was successful in the rural India and even more interesting are their strategies which they used to make Coke a success in rural India. In this video, we've discussed the 3-A strategy which was used by Coca Cola to make its mark in the Indian rural market. Other topics which are covered in this video are- Two types of distribution system - 1) Centralized Distribution System 2) Hub & Spoke Model of Distribution #branding #marketing #business #businesscasestudies #businesscasestudy #cocacola #businessstrategy #dhandhafounders