How CPM Works: Pricing, Performance & What Drives Ad Costs скачать в хорошем качестве

How CPM Works: Pricing, Performance & What Drives Ad Costs

What is CPM - and why does it still define how digital advertising is priced today? In this episode, we break down CPM (Cost Per Mille), the foundational metric used to measure the cost of ad visibility across digital advertising. While CPM is simple to calculate, understanding what actually drives it, and how it connects to performance, is where strategy begins. We explain how CPM compares to CPC and CPA, how advertisers use it for awareness and reach, and which factors push CPM up or down across channels like display, social, video, and CTV. You’ll also see how competitive intelligence helps advertisers benchmark CPMs, evaluate placements, and optimize spend more effectively. In this deep dive, you’ll learn: What CPM means and how it’s calculated The difference between CPM and eCPM How CPM fits alongside CPC and CPA across the funnel The four core factors that influence CPM: ad quality, placement, relevance, and bidding strategy Why higher CPMs can still deliver better ROI How seasonality and demand impact pricing How ad intelligence tools help benchmark CPMs across competitors and channels If you want to understand ad pricing beyond surface-level metrics, this breakdown shows how CPM actually works in practice. Brought to you by AdClarity.com. The Ad Intelligence platform that reveals how brands allocate spend, price media, and compete across digital channels.