MARTELL - Beyond the Beat: Shaping Afrobeats’ Global Identity | Afrobeats Live Events скачать в хорошем качестве

MARTELL - Beyond the Beat: Shaping Afrobeats’ Global Identity | Afrobeats Live Events

Hosted by Sheniece Charway, this Martell x Afrobeats Live conversation brings together three leading voices shaping the global future of Afrobeats: Rima Tahini (A&R), Abi Babalola (Tour Director), and Linda Ayoola (Music Executive). Together, they explore how Afrobeats has evolved beyond a sound into a worldwide cultural movement, and how women are driving that transformation. From A&R development to live productions and streaming innovation, the panel unpacks what it means to take African creativity global while keeping the culture at its core. Expect a powerful discussion on the next chapter of Afrobeats: Translating African artistry for global audiences Elevating women’s roles across the creative ecosystem Sustaining authenticity while expanding worldwide influence A conversation that echoes Martell’s own legacy of trailblazing leadership — one that began with Rachel Martell, who led the Maison with courage and vision for over 30 years. Discover more about our Cultural Ambassador‪@sheniececharway‬: 👉 https://www.martell.com/en/martell-af... Learn more about our first Afrobeats Live Event, hosted by Shopsydoo (@afrobeatspodcast) with @DavidoOfficial: 👉 https://www.martell.com/en/news/whats... #MartellxAfrobeats #WomenOfAfrobeats #Martell Please enjoy responsibly. Forward only to people of legal drinking age.