Winning by Design Founder Jacco Van Der Kooij | S3 Ep8 скачать в хорошем качестве

Winning by Design Founder Jacco Van Der Kooij | S3 Ep8

Today’s guest is a GTM legend. We couldn’t be more excited to have Jacco Van Der Kooij, Founder of Winning by Design, on the podcast. We explore why most go-to-market strategies fail, how to build a scalable revenue architecture, and why AI will transform sales efficiency. Jacco shares insights from his time leading sales at global companies like Philips and his experience helping high-growth SaaS companies scale through his frameworks like the Bow Tie Model and SPICED. In this episode, you’ll learn: Why most GTM strategies fail—and how to fix them with revenue architecture How AI is transforming sales processes and improving sales efficiency The biggest misconceptions about data-driven selling How to balance automation with personalization to build trust Listen to hear Jacco share tactical insights from decades of experience in GTM - plus why process comes before AI in building a scalable, predictable sales engine. Listen on Spotify: https://open.spotify.com/episode/6My9... Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... For more about this episode, visit https://pipeline.zoominfo.com/ For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠ Ben on LinkedIn - ⁠  / bensalzman⁠   Millie on LinkedIn -   / milliebeetham   00:00 Intro & Welcome 00:05 Guest Introduction: Jaco Vandercoy 00:12 Episode Preview: Process-Driven Growth & AI in GTM 00:54 Setting the Stage: Dinner Anecdote & Privilege 02:50 Early Career: Philips Electronics & Revenue Architecture 03:07 Founding Winning by Design: Journey & Philosophy 06:27 AI’s Potential: Passion Driving Change 08:37 Building AI Systems: Explosion of Access & Team Adoption 12:30 How AI Is Changing GTM Operations 23:30 AI in Customer Success & Sales Integration 36:12 Ethical Considerations & Human Role Redefinition 45:18 Introducing AI Agents Celeste & Jack 48:30 Closing Reflections & Outro *************************************************** SUBSCRIBE TO OUR CHANNEL    / @zoominformation   VISIT OUR WEBSITE https://www.zoominfo.com/ *************************************************** FOLLOW ZOOMINFO ON SOCIAL MEDIA LinkedIn:   / zoominfo   Twitter: https://x.com/ZoomInfo Facebook:   / @zoominformation   Instagram:   / zoominfo   *************************************************** WHAT IS ZOOMINFO? ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.