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Picture this: It’s 2016, and a young woman fresh out of high school walks into a 15-person construction office in Florida. Her job? Help send contracts. Her method? Physical mail. Her background? Marketing and advertising, not construction. Her credibility? Basically nonexistent. Fast forward to 2025, and that same woman, now 27 years old, is the CEO of Stansell Construction, a woman-owned general contracting firm generating $200+ million in revenue, operating across 21 states, and employing nearly 150 people. In this episode of Beyond the Build: Innovation in Construction, Angelica opens up about what it’s like to lead as a young woman in a traditionally male-dominated industry. In this episode of Beyond the Build: Innovation in Construction, Angelica opens up about what it’s like to lead as a young woman in a traditionally male-dominated industry. What You’ll Learn: • How to leverage strategic curiosity as a leadership superpower • Why building an authentic brand identity accelerates trust and team alignment • The thermostat vs. thermometer principle for emotional leadership • How to drive zero-dollar marketing growth through operational excellence and relationships • The framework for scaling rapidly without losing culture • Why questioning “we've always done it this way” is essential for industry transformation Angelica Conner is the CEO of Stansell Construction, a nationally recognized woman-owned general contracting firm operating across 21 states. With a background in marketing and advertising, she has transformed a small, traditionally operated 150-person company into a $200+ million revenue enterprise by introducing innovative branding, operational systems, and a people-first leadership philosophy. If you enjoyed this episode, make sure to subscribe, like, and comment📱 Chapters: [00:00] Intro: Beyond the Build with Angelica Conner, CEO of Stansell Construction [00:16:57] Strategic Questioning: The Power of Asking Why Over Technical Experience [00:29:02] Safety and Branding: Competitive Advantages in Subcontractor Management [00:30:36] Delegating for Growth: Working On vs. In Your Business [00:31:42] The Thermostat vs. Thermometer: Leading Energy, Not Reflecting It [00:41:38] Zero-Spend Brand Building: People-Centric Storytelling and Word-of-Mouth [00:52:07] Emotional Discipline: Reacting Privately, Leading Publicly [00:58:35] Key Takeaways: Culture, Authenticity, and Construction Leadership