When AI Takes the Wheel: The Future of Consumer Intelligence │ The Exchange: Episode 118 скачать в хорошем качестве

When AI Takes the Wheel: The Future of Consumer Intelligence │ The Exchange: Episode 118

Karen and Lenny tackle the seismic shifts reshaping market research and consumer intelligence. From the Middle East's emergence as a technology powerhouse to AI tools that are compressing the entire purchase funnel into milliseconds, the industry is evolving faster than ever. The conversation cuts through the hype to address what really matters: how companies can bridge the gap between what consumers say and do, whether smaller firms can survive the automation race, and how much control we're willing to surrender to AI systems that can reprogram themselves. As virtual worlds become trivially easy to create and customer intelligence platforms consolidate into unified ecosystems, one question looms large: are businesses prepared to adapt their strategies for an increasingly automated future, or will they be left behind? IIEX North America → https://hubs.ly/Q03XZZSL0 IIEX Europe → https://hubs.ly/Q040VqdN0 Take the GRIT Survey! → https://tes.decipherinc.com/survey/se... LINKS FROM THE EPISODE: Ipsos acquires Seventh Decimal to bolster MENA audience measurement expertise https://www.benzinga.com/pressrelease... Medallia and Ada announce a strategic partnership https://www.medallia.com/press-releas... The Harris Poll launches QuestRQ https://www.newswire.com/news/stagwel... GlobalData rolls out a revamped Strategic Intelligence platform https://u7061146.ct.sendgrid.net/ls/c... Bloomberg Introduces Alternative Data Entitlements on the Terminal for Increased Alpha Discovery https://www.prnewswire.com/news-relea... Bello launches online qual platform https://www.research-live.com/article... UserTesting, Inc. Unveils User Testing for Figma https://www.marketscreener.com/news/u... NIQ launches a Say–Do Gap Measurement Framework https://www.businesswire.com/news/hom... Bilendi Discuss Promises End-to-End Project Automation https://www.mrweb.com/drno/news39352.htm Google begins rolling out Chrome’s “Auto Browse” AI agent today https://tracking.tldrnewsletter.com/C... Moltbot: The Ultimate Personal AI Assistant Guide for 2026 https://dev.to/czmilo/moltbot-the-ult... Meta highlights upcoming agentic commerce tools https://tracking.tldrnewsletter.com/C... ExchangeWire covers a Taboola–Columbia field study finding GenAI ads perform on par with human creative at scale https://www.exchangewire.com/blog/202... Firefish Launches its AI Council and Introduces a New Set of AI Governance Principles https://www.firefishgroup.com/article... DeepMind previews Project Genie https://x.com/i/status/20169197564402... Sign up for Greenbook’s weekly newsletter to be the first to get the latest & greatest Greenbook news delivered to your inbox → https://bit.ly/3R1Q33n Plus follow us on social media: Linkedin:   / greenbook   Facebook:   / greenbookmr