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The secret to building systems that scale without breaking your sanity or your client relationships. _____ Today, we’re joined by Debbie Crompton and Stephanie Bonnie, the dynamic duo behind Stebbington, a business partnership forged from a 20-year friendship and united by one mission: helping entrepreneurs transform their operations from good to great. As proudly system-agnostic specialists, they help coaches, consultants, and service providers design human-first systems and automations that actually fit the way they work. In this video, we unpack how to spot the tipping point where your business needs systems, how to choose tools that align with your processes, and why automation doesn’t have to mean losing your personal touch. 💡 In This Video, You Will Learn: 📍 How to map your business processes so you can choose the right tech stack and avoid shiny-object tools 📍 Why Zapier isn’t a strategy and what to build instead for sustainable growth 📍 The secret to creating a single source of truth so your systems finally “talk” to each other 📍 When to automate vs. personalize so your clients feel valued, not processed 📍 How to treat AI as a teammate, not your CEO, for smarter, safer business decisions 📍 The #1 process every business struggles with (hint: it’s lead management) and how to fix it 📍 What to audit annually to keep your tools and systems working for you, not against you 🕒 Episode Timestamps 00:00 – Introduction: The chaos of manual processes 01:10 – Meet Debbie and Steph: The “nerds you need” behind Stebbington 03:08 – The tipping point: How to know when your systems are breaking 05:04 – Why 92% of SMEs don’t have written processes (and how to change that) 06:48 – System-agnostic design: Picking tools that fit your business 09:35 – Zapier is not a strategy: Building a single source of truth 19:29 – Automating without losing the human touch 24:07 – AI and chatbots: How to use them safely and effectively 29:22 – GDPR, data privacy, and the truth about LinkedIn integrations 38:37 – The one process every business must systemize: lead management 43:13 – How Stebbington automated their own onboarding (and what it changed) 49:00 – The “swim lane” process mapping method you can do today 52:22 – Process before platform 🔧 Mentioned Resources Stebbington (Website + Free Resources) → https://www.stebbington.com/ 🤝 Connect with the Guests Debbie & Steph (Stebbington) 🌐 www.stebbington.com 💼 LinkedIn – Debbie Crompton: / debbiecrompton 💼 LinkedIn – Stephanie Bonnie: / stephbonnie 📺 YouTube – Stebbington: / @stebbington 🎵 TikTok – @stebbington: / stebbington 🎧 Connect with the Host — Deirdre Martin 🌐 deirdremartin.ie 📱 LinkedIn: / deirdremartincustomerexpeience 💌 Subscribe for more weekly growth strategies 🔗 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🧠 Work With Deirdre: Book your strategy session → https://calendly.com/deirdremartincx/... 📌 Subscribe for Weekly Growth Strategies: 🛎️ YouTube → / @deirdremartinmyb 💼 LinkedIn → / deirdremartincustomerexpeience 📖 Blog → https://www.deirdremartin.ie/blog ▶️ Watch Next on YouTube • 137. How to Build a Scalable Offer That Wo... • 132. Joey Coleman Reveals the 8 Steps to K... • 123. Why You Need a Clear Client Journey M...