The Real Cost of Ignoring AEO Investment Right Now скачать в хорошем качестве

The Real Cost of Ignoring AEO Investment Right Now

AEO investment is becoming critical for B2B marketers who want to stay visible as buyers shift to AI search. In this episode of Demand Decoded, Dan and Phil explore why delaying your answer engine optimisation strategy could cost you significant revenue, and why the marketers who regret not investing in SEO sooner are about to feel the same way about AEO. With ChatGPT now reaching 800 million monthly users, AI search isn't a small emerging channel anymore. It's becoming the starting point for many buyer journeys. We discuss how to build the business case for AEO investment, the signals that prove your buyers are already using AI search, and why waiting means falling further behind competitors who are already optimising for ChatGPT, Perplexity and Google AI Mode. Get ahead with AEO Learn more about our answer engine optimisation services: https://blendb2b.com/aeo-services 00:00 – The SEO regret 00:42 – Why AEO is now a critical channel 04:10 – Following your buyers 06:57 – Zero-click search 08:52 – Learning from SEO investment mistakes 14:03 – Google AI Mode vs ChatGPT visibility 21:05 – Building the business case for AEO 27:19 – Using market research 31:52 – Why AI search adoption is inevitable 34:44 – Wrap up