Board-Level Marketing Explained (What They Really Want to See) скачать в хорошем качестве

Board-Level Marketing Explained (What They Really Want to See)

What boards want from marketing is completely different from what most CMOs present in the boardroom. In this episode of Demand Decoded, Dan and Josh reveal the three critical buckets of information that PE and VC boards actually care about when it comes to marketing performance. Josh breaks down exactly what boards want from marketing leaders, including how to present revenue generation systems, why market intelligence matters more than most marketers realise, and the unexpected ways you can use your board members as a strategic channel. Whether you're presenting to a PE board, VC board, or preparing for your first board meeting, this episode gives you the framework to show up as a strategic partner rather than just a cost centre. Looking to transform your B2B demand generation? Discover our inbound demand generation methodology at https://www.blendb2b.com/b2b-demand-g... 0:00 Introduction 3:06 Understanding the Board's Responsibility 9:14 Bucket 1: Revenue Flow and Levers 25:25 Bucket 2: Market Trends and Intelligence 37:27 Bucket 3: Leveraging Board Networks 46:02 Final Thoughts