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Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to pause mid-stir: What are the 3 things people always say about you? I kept circling back to “strength”… and then I realized something uncomfortable — I’ve always been tough, but in business I was still operating like it was “just my little thing”… because I didn’t know what I didn’t know. So in this Empire Diaries episode, I’m sharing the real shift I’m making in 2026 — the one that finally feels like the slingshot is pulled back and I’m ready to release: tighter messaging, way more conversations with my people, ruthless ownership of my time, and a bigger focus on paid growth so my sales don’t move at an organic crawl. In this episode, you’ll hear: 📌 The past “strength” stories — from sleeping in hostels + rough shoots to the identity shift happening now 📌 Why I’m actively choosing to use AI less for my content — and what I’m reclaiming instead 📌 The obsession I’m leaning into: talking to real humans (ICA calls) and letting that shape everything 📌 The machine I’m building in 2026 — Trust Shift trainings, ads, and a faster path to scale Links mentioned: 👉 Sign up for The Trust Shift: http://brandmagnetic.com/theshift 👉 Say hi on Instagram: @brandmagnetic 👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet