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Ready to use Digital Marketing strategies to turn interest into sales—and keep customers coming back? Learn step-by-step digital marketing activities to turn prospects into paying customers, with a focus on the Consideration, Conversion, and Customer Relationships stages of the marketing funnel. Here is what you can expect from this educational video: ✅ How to guide customers from “maybe” to “yes.” ✅ Simple ways to boost conversions (sales!). ✅ Tips for building trust and loyalty with your customers. ✅ How email, content, and customer service play a big role. ✅ Tools to turn one-time buyers into repeat business. This beginner-friendly video from the My Own Business Institute (MOBI) at Santa Clara University shows you how to help potential customers choose your business and how to create strong connections that last. This is Chapter 2 of MOBI's free online digital marketing curriculum. Chapter 1 provides an introduction to Digital Marketing, an overview of a marketing funnel, and strategies to build awareness and engagement. Whether you're selling products or services, online or in person, these strategies will help you use digital marketing strategies with confidence and drive success for your small business. This Advanced Digital Marketing Chapter 2 video is part of MOBI's full library of free online curriculum to help aspiring business owners and entrepreneurs learn how to start, manage, and grow their own businesses. View more lessons here on YouTube and on our website, or enroll for free to pursue a complete MOBI course. Students who enroll have the opportunity to earn a Certificate of Completion from Santa Clara University. All MOBI courses, content, and curriculum are 100% free, no strings attached. Explore more free resources and courses at scu.edu/mobi. #digitalmarketing #digitalmarketingcourse #smallbusiness #entrepreneureducation #MOBI