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How The NES Conquered A Skeptical America In 1985 | War Stories | Ars Technica

Today on War Stories, Ars Technica is joined by Gail Tilden, the visionary marketing mind behind Nintendo of America's triumphant launch of the NES in 1985. 35 years ago, Nintendo knew they had a winner on their hands with the revolutionary Nintendo Entertainment System. However, following the early-1980’s collapse of the U.S. video game market, skeptical retailers and consumers alike would prove a difficult obstacle in bringing their product to the masses. Learn surprising details about the ups and downs Gail and her band of colleagues overcame in making the NES the cultural icon it is today, the methodology and partnerships that went into convincing doubtful retailers, and how Nintendo ultimately persuaded millions of families to open their living rooms to more than "just the next fad." If Gail's interviews for "High Score" on Netflix left you wanting more, this episode has you covered. -- 00:00 Introduction 00:58 A Famicom For The U.S. 05:54 Convincing America That This Was New 10:52 The NES - Fun For The Whole Family 19:44 Now You’re Playing With Power -- Footage used in this video: News Report: Nintendo's Revival of the Video Game Industry. December 1988    • News Report: Nintendo's Revival of the Vid...   The Best NINTENDO Arcades    • Best NINTENDO Classics Arcade Games   Game & Watch - Flagman (c)1980 Nintendo [MAME emulation footage]    • Game & Watch - Flagman (c)1980 Nintendo [M...   Nintendo - Mario's Cement Factory Video Game Commercial - 1983    • Nintendo - Mario's Cement Factory Video Ga...   Very first Nintendo Family Computer Commercial [1983]    • Very first Nintendo Family Computer Commer...   Famicom commercials    • Famicom commercials   NES TV Commercials (1986-1994) - NintendoComplete    • NES TV Commercials (1986-1994) - NintendoC...   NUTS FOR NINTENDO special on ABC news 2020 from 1988    • NUTS FOR NINTENDO special on ABC news 20/2...   16 Minutes of Atari 2600 Commercials from the 70s / 80s    • 16 Minutes of Atari 2600 Commercials from ...   Excavating the Atari E.T. Video Game Burial Site-GameLife-WIRED    • Excavating the Atari E.T. Video Game Buria...   Early NES Nintendo Commercial featuring ROBtherobot    • Видео   Nintendo Zapper Commercial    • Nintendo Zapper Commercial   Duck Hunt (NES) Playthrough - NintendoComplete    • Duck Hunt (NES) Playthrough - NintendoComp...   Golf (NES) Playthrough - NintendoComplete    • Golf (NES) Playthrough - NintendoComplete   Clu Clu Land - NES Gameplay    • Clu Clu Land (Nintendo, 1985) - NES Gamepl...   Ice Climber - NES Gameplay    • Ice Climber (Nintendo, 1985) - NES Gamepla...   Parents Upset Over New Nintendo Console - Super Nintendo - Circa 1991    • Parents Upset Over New Nintendo Console - ...   Ninja Kid - NES Gameplay    • Ninja Kid (Bandai, 1986) - NES Gameplay   Baseball (NES) Playthrough - NintendoComplete    • Baseball (NES) Playthrough - NintendoComplete   Mario Bros. (Nintendo, 1986) - NES Gameplay HD    • Mario Bros. (Nintendo, 1986) - NES Gamepla...   1980s Electrical store 1980s Dixons British Retail British Shops TV Eye 1986    • 1980s Electrical store | 1980s Dixons | Br...   Nintendo-Published NES Games (1985-1986)    • Nintendo-Published NES Games (1985-1986)   RealSports Tennis for the Atari 8-bit family    • RealSports Tennis for the Atari 8-bit family   The Console Wars -- XMas 1990    • The Console Wars --  XMas 1990   Teddy Ruxpin Commercial    • Teddy Ruxpin Commercial   Punch-Out!! - NES Gameplay    • Punch-Out!! (Nintendo, 1990) - NES Gameplay   My Top 10 BEST Issues of Nintendo Power    • My Top 10 BEST Issues of Nintendo Power   1990 Nintendo Power Commercial    • 1990 Nintendo Power Commercial   Connect with Ars Technica: Visit ArsTechnica.com: http://arstechnica.com Follow Ars Technica on Facebook:   / arstechnica   Follow Ars Technica on Google+: https://plus.google.com/+ArsTechnica/... Follow Ars Technica on Twitter:   / arstechnica   How The NES Conquered A Skeptical America In 1985 | War Stories | Ars Technica