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Story begins for humans when there’s abundance. Now it has to address imposed scarcity. Modern economics likes scarcity. When something is scarce, it’s value increases. When many people want something, or are made to desire it, value increases. When myths fail, new storylines are needed that are powerful and meaningful. Regenerative cultures is one of these storylines. At its semantic core, regenerative means the capacity to be alive and creative (from the Latin regenerare: to create again). Life creates the conditions conducive to life. Regenerative economic systems are those that heal rather than steal the future. Regenerative ideas are now being deployed by nature conservation, businesses and some countries. Increasingly, climate and nature action is becoming practical. And through their own actions, the beliefs of people change. Transitions to regenerative economies and cultures will require new forms of thought and action. They will need new story. And many ways to provoke faster and wider action.