Gorilla 76 In the House: A New Era for Manufacturing Media, 464 скачать в хорошем качестве

Gorilla 76 In the House: A New Era for Manufacturing Media, 464

What does it take to build a marketing agency just for manufacturers—and make it thrive? In this episode of MakingChips, we sit down with Joe Sullivan, co-founder of Gorilla 76, to talk about how going all-in on B2B manufacturing changed everything. Joe shares how Gorilla 76 went from trying to serve everyone to becoming one of the go-to agencies for industrial companies—and why that focus has only grown stronger with the launch of three manufacturing-focused podcasts. 🎙 In this episode: 👉 The power of niching down in manufacturing 👉 How content marketing creates real trust (and real leads) 👉 Why Gorilla 76 is joining the MakingChips Network 👉 What it takes to stay relevant in a changing industry Whether you're running a shop, leading a team, or building a brand, this episode is packed with lessons from someone who's been doing it for nearly 20 years. 👉 Don’t forget to like, subscribe, and check out Joe’s shows: The Manufacturing Executive, The Manufacturing Marketer, and The Manufacturing Employer. #ManufacturingMarketing #MakingChips #B2BManufacturing #PodcastNetwork #IndustrialMarketing #Gorilla76 🔍 Episode Highlights: (2:38) Nick introduces Joe and how Gorilla 76 helped shape his own journey (4:28) The origin story behind the name “Gorilla 76” (6:01) Biggest early mistake: trying to serve everyone instead of niching down (7:55) Mike shares his own lesson from cutting a product line to grow faster (9:26) MakingChips’ brief foray into agency work—and why they walked away (10:32) Joe’s IMTS keynote: marketing in a changing manufacturing landscape (15:36) Introduction of Joe’s three shows joining the MakingChips Network (16:23) Overview of Joe’s podcast, “The Manufacturing Executive” (18:30) Learn about “The Manufacturing Marketer” and the Industrial Marketing Collective (20:06) Overview of “The Manufacturing Employer” and its focus on people (21:07) The real value of implementing ProShop ERP (22:42) The ROI of podcasting and learning from your audience (25:20) Rundown of other MakingChips Network shows (32:30) Why holding onto “how we’ve always done it” is a risk (36:03) The best way to gain attention is to pay attention first (37:51) Why you need to listen to Machine Shop Mastery 🚀 Subscribe for more manufacturing insight and inspiration every week:    / @makingchips   https://makingchips.com/show/making-c...