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In this week’s episode, Simon sits down with Dr. Vivian Tam, Doctor of Traditional Chinese Medicine and founder of Zilch Formulas, for a grounded conversation about building a product brand without sacrificing integrity. From developing a prescription acne formula in clinic, to turning it into a nationally distributed eCommerce brand, Viv shares how pattern recognition, clinical results, and belief in the product drove early traction, including selling out her first production run in eight weeks. We go deep into the realities of the supplement industry, competing against hype-driven marketing, navigating regulatory pressure, and what it actually takes to grow through volatile periods. This is an honest discussion on founder resilience, systems, identity, and building something that works, without selling your soul. Massive thanks to Viv for coming onto the podcast. Check out Zilch for yourself here https://zilchformulas.com And Vivian's website https://www.viviantam.com/ Let us know what you thought of the conversation in the comments. Follow us on socials to keep up with new episodes: Instagram: / theecommerceaccelerator YouTube:@SpillTheTEAOfficialPodcast Spotify Podcasts: https://open.spotify.com/show/47QftRo... Website: https://www.theecommerceaccelerator.com/ Timestamps: 00:00 Intro 00:55 Vivian’s background 03:45 The acne formula origin 05:15 Clinical results 12:45 Launch validation 14:25 Sold out in 8 weeks 18:10 Integrity vs gimmicks 24:10 Founder highs and lows 29:40 Mindset + resilience 36:10 Growth through chaos 38:40 Systems thinking 42:10 Creative cadence 46:15 Website optimisation 49:05 Wrap #spillthetea #ecommerce #entrepreneurship #marketing #founderjourney #brandbuilding