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What if the reason most business owners burn out isn’t a lack of discipline - but training the wrong system? In this episode, we sit down with Dave Wood, former intensive care paramedic and high-performance coach to elite athletes and top CEOs, to break down the 4-step formula elite performers use to win - and why it applies just as much to business as it does to sport. Dave shares his personal story of chronic pain, burnout, and a “dark night of the soul” moment that forced him to stop outsourcing responsibility and take radical ownership of his physical and mental health. That journey became the foundation of the system he now teaches to fighters, executives, and founders operating under extreme pressure. In this conversation, we cover: The 4-step formula elite athletes use to perform under pressure Why unrelenting self-belief is a trainable skill (not motivation) How top performers balance stress and recovery for sustainable success The difference between controlled stress vs uncontrolled stress Why most business owners live permanently “in the red” - and the cost of that How nervous system regulation directly impacts focus, clarity, and decision-making Why recovery is not a reward, but a core performance strategy How founders can apply elite athlete principles without burning out We also dive into: Dave’s work with world-class athletes (including high-pressure fight camps) The “red brain vs blue brain” framework used by elite teams Why hustle culture creates short-term output and long-term collapse Simple, non-glamorous habits that compound into elite performance How to build a business that lasts 10, 20, 30+ years - not just a sprint This episode is for: Founders, CEOs, and business owners under constant pressure High performers who feel stuck in stress, anxiety, or burnout Anyone trying to build success without sacrificing health, relationships, or longevity If you want to win - not just once, but consistently - this conversation will change how you think about performance. Chapters / Timestamps 00:00 Chronic pain, burnout, and rock bottom 02:00 Radical ownership and the turning point 20:50 Training elite athletes under pressure 23:55 The 4-step formula to win 24:45 Stress vs recovery (red brain / blue brain) 28:10 Controlled vs uncontrolled stress 33:45 Breathing, nature, and nervous system regulation 42:35 Taking action, fear of judgment, and consistency 46:00 Why elite performers still struggle and win anyway Subscribe for weekly conversations on eCommerce growth, copy, and modern marketing. Want to scale your business? Follow the link: https://www.theecommerceaccelerator.com/ #RadicalOwnership #MindsetShift #EliteAthlete #SelfBelief #HighPerformance #MentalResilience #SpillTheTEA