Compassionate Design Should Be in Every Digital Marketing Toolkit скачать в хорошем качестве

Compassionate Design Should Be in Every Digital Marketing Toolkit

ABOUT THIS EPISODE: Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future. This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy. WHAT YOU'LL LEARN: 1. What compassionate design is and how you can integrate it into your digital marketing strategy 2. How compassionate design and inclusive efforts overlap. 3. How can you convince your boss to take a compassionate design approach? 4. What soft skills do digital marketers need to cultivate in order to embrace compassionate design? 5. How can teams foster more compassion in the design and decision-making process? 6. How does compassionate design help us avoid bias or harmful assumptions about users? TIMESTAMPS: 00:00 Who is Michelle Keller 03:10 What compassionate design really means 06:40 Why every design needs compassion 10:20 Support systems and compassionate design in the wild 13:40 Beyond screens: calls, spaces, print 16:40 Starting points: accessibility and standards 20:40 Plain language and reading levels 24:10 AI's role and human oversight 26:20 Email tone, ad ethics, and money stress 29:20 Proving value: research and A/B tests 33:20 Co‑design and learning from users 36:10 Designing for global audiences 40:00 Images, culture, and visual signals 42:20 Harmful gaps: safety and stress cases 47:00 Quick wins and everyday empathy 50:10 Compassion as a brand advantage 53:40 Future of compassionate and trauma-informed design 58:00 Resources and final thoughts CONNECT WITH MICHELLE: → Michelle’s Content UX Design Portfolio (https://docs.google.com/presentation/...) → Connect with Michelle on LinkedIn (  / michelledeckerkeller  ) → Find Michelle on Medium (  / mdkcarehospice  ) CONNECT WITH US: → Twitter:   / dmvictories   → Katherine on Bluesky: https://bsky.app/profile/kwatier.bsky... → Katherine on LinkedIn:   / katherinewatier   → Website: https://wostrategies.com → Email us at admin@wostrategies.com RESOURCES: Find on episode webpage (https://wostrategies.com/podcast/digi...) . SUBSCRIBE: ↪️    / @katherinewong-wostrategies   SUPPORT THE SHOW: ☕️ https://www.buymeacoffee.com/DMVpodcast FOLLOW, RATE & REVIEW: 🫶 https://wostrategies.com/follow-rate-... If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!