AI and RevOps: Why RevOps is a Critical Component of Commercial Management скачать в хорошем качестве

AI and RevOps: Why RevOps is a Critical Component of Commercial Management

Why do forecasts look great right up until they don't? If your Rev Ops strategy stops at the point of sale, you aren't managing revenue—you’re managing blind spots. Courtney Baker, David DeWolf, and Mohan Rao kick off a new series on Commercial Operations. They explain why the "lone wolf" days of account management are over and how AI turns "digital exhaust" into objective data—bringing the same discipline to client retention that we apply to winning new deals. Pete Buer sits down with Dr. Vasant Dhar, author of Thinking With Machines. Dr. Dhar explains "Dhar’s Conjecture" and how gaining a "Roger Federer edge"—just a 54% win rate—can compound into an unbeatable competitive advantage. Plus, the experimentation phase is officially over. Pete breaks down new data showing that 98% of board members have made measuring AI ROI their top priority for 2026. Register for our upcoming webinar on implementing RevOps throughout the client lifecycle: Knownwell.com/revops 00:00 Introduction: The Fragility of Revenue 00:22 RevOps for Clients: A New Approach 01:28 AI and Business: Latest Insights 02:02 The Importance of Measuring ROI 06:24 RevOps Evolution: From Sales Ops to Commercial Ops 16:33 The Role of Data and AI in RevOps 21:51 The Evolution of Rev Ops 22:24 The Challenge of Simplicity 23:14 Cultural Shifts in Organizations 24:03 Marketing and Sales Alignment 24:29 Episode Recap and Next Steps 26:22 Introduction to Dr. Vasant Dhar 27:47 Dr. Dhar's Journey in AI 30:10 Dhar's Conjecture 32:53 The Federer Advantage 36:01 AI's Role in Business Leadership 39:37 Conclusion and Next Episode Teaser