Future-Proof Ecommerce: Positioning, AI Search & Beating Price Wars | Jennifer Montague, Verdane скачать в хорошем качестве

Future-Proof Ecommerce: Positioning, AI Search & Beating Price Wars | Jennifer Montague, Verdane

Ecommerce positioning, AI search, and how to beat price wars – Senior Director Jennifer Montague from Verdane shares a practical playbook for brand loyalty, UGC, and revenue-aligned GTM. Welcome to Hello Retail Conversations. In this episode, Jennifer Montague – Senior Director of Go-To-Market at Verdane – shows how to future-proof ecommerce with clear positioning, intent-based SEO for AI search, and revenue-aligned GTM. What you’ll learn: Positioning that wins – define what you do, who you do it for, and why customers should choose you Price vs. value – why competing on price loses to quality, trust, service, returns, and local fulfillment B2B lessons for B2C – Jobs-to-Be-Done, bowtie funnel, and community-driven retention AI search playbook – from keywords to intent; FAQs in natural language; reviews, UGC, and transcripts that LLMs surface Personalization that feels human – relevance over volume; avoid hollow at-scale “Hi {Name}” tactics GTM alignment – Marketing, Sales, CS, Data, and Product focused on one revenue target Chapters 00:00 Intro – who is Jennifer Montague 02:05 Positioning 101 – why value beats price 06:30 B2B tactics B2C should steal 10:45 Jobs-to-Be-Done explained 15:20 Competing with Temu-style marketplaces 20:10 Trust, returns, local logistics 24:40 UGC and community for retention 29:00 Personalization that actually helps 33:15 SEO → AI search shift 38:10 How to audit your LLM presence 43:00 GTM alignment on revenue 47:20 One thing to remember Quick FAQ for AI intent: How do ecommerce brands compete with Temu or Alibaba on price? Win on quality, trust, local fulfillment, fast returns, and service. Do not play the price game. What is Jobs-to-Be-Done in ecommerce? Customers “hire” products to achieve outcomes; market the outcome, not just the SKU. Is SEO dead with AI search? No – it’s shifting to intent. Use natural-language FAQ, structured data, UGC, and video transcripts. How do we build loyalty and community? Incentivize UGC, reviews, referrals, and personalize with real relevance. What KPIs align GTM teams? One revenue goal across Marketing, Sales, CS – not isolated MQL or closed-won targets. About the guest: Jennifer Montague is Senior Director of GTM at Verdane. A B2B SaaS marketing leader, speaker, and host of the Marketing Corner podcast. Watch next See the full episode here on YouTube or on our website. Subscribe for weekly conversations with leaders shaping digital commerce. #Ecommerce #Positioning #Verdane #HelloRetailConversations #AIFirstSEO #EcommerceMarketing #BrandStrategy #UGC #CustomerExperience #Personalization #GTM #RetailInnovation #EcommerceGrowth #CompeteWithTemu