Podcast #53 - Data-Driven Insights: Unleashing the Power of Measurement and Experimentation скачать в хорошем качестве

Podcast #53 - Data-Driven Insights: Unleashing the Power of Measurement and Experimentation

This is a conversation with Vanessa Pizante, where we delve into the realm of data-driven insights, uncovering the transformative power of measurement and experimentation. In this episode, we explore the profound impact of these practices on decision-making and overall business success. Discover how a scalable and adaptable measurement framework can be a game-changer for businesses, enabling them to maintain agility in a rapidly evolving market landscape. We demystify Bayesian approaches, shedding light on their high-level concepts and practical applications in crafting effective measurement frameworks. Join us as we unravel the secrets of building robust and reliable measurement frameworks while navigating the key considerations and challenges along the way. If you're intrigued by the synergy between data, experimentation, and business growth, this podcast is your gateway to actionable insights. Vanessa Pizante Vanessa Pizante is a distinguished data scientist at Sobeys, a leading Canadian grocery retailer. With a rich background spanning four years in the realm of data science, Vanessa has played a pivotal role in the execution of Sobeys' personalized loyalty offer system. Her journey is anchored in her academic pursuits, having secured a BSc in Applied Mathematics from the University of Calgary in 2018, followed by an MSc in Statistics from the prestigious University of Toronto in 2019. Vanessa's career path has been marked by an unwavering passion for crafting well-structured software and championing coding best practices. She has dedicated significant time and energy to honing her coding prowess, recognizing the intrinsic link between efficient development and transformative outcomes. Her motivation stems from early encounters with suboptimal code authored by well-meaning data scientists, driving her to cultivate code that's not only effective but also maintainable and scalable. Her unique blend of mathematical acumen, cultivated through education, and her adept software development skills empower Vanessa to tackle intricate challenges with innovation and finesse. Currently, her focal point revolves around automating the experimental design and devising comprehensive measurement strategies for the assessment of their personalization engine's effectiveness. Vanessa's journey is a testament to the harmonious fusion of theory and practice, and her commitment to pushing the boundaries of data-driven solutions continues to shape the landscape of business insights and advancements.   / vanessa-pizante   Chapters 00:00 In this episode... 00:48 Introduction 01:36 Importance of measurement and experimentation 06:18 Scalable and adaptable measurement framework 12:53 Bayesian methods for measurement frameworks 26:24 Reliability of the measurement framework 37:42 Automation & Deployment of end-to-end framework