In the Same Race, Why Do Only a Few Startups Win? | Ashwin Mocherla | TEDxSoIM скачать в хорошем качестве

In the Same Race, Why Do Only a Few Startups Win? | Ashwin Mocherla | TEDxSoIM

In the same competitive race, countless startups begin with similar ideas, passion, and ambition, yet only a few manage to succeed. The difference often lies not in innovation alone, but in timing, resilience, leadership, and the ability to adapt. Many struggle silently with uncertainty, failure, and pressure behind the scenes. This contrast raises a deeper question—why do only a few break through while others fade away despite equal effort? Ashwin Mocherla is the Co-founder of The ThickShake Factory, India’s first specialty milkshake brand launched in 2013 with a mission to make premium milkshakes accessible to everyone. Under his leadership, the brand has expanded to over 125 outlets and served more than 7 million customers across the country. Recognized for its innovation and customer-focused approach, The ThickShake Factory has received major accolades including the Most Admired Chain of the Year: Cafes & Juice Bars by PepsiCo IMAGES Foodservice Awards and QSR of the Year by the Retailers Association of India. Ashwin continues to inspire young entrepreneurs with his journey of vision, passion, and perseverance. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx