How to create the WOW factor to help you smash sales records скачать в хорошем качестве

How to create the WOW factor to help you smash sales records

What if you could flood your roofing business with pre-qualified leads — homeowners who've already raised their hand and said "I need a roof" — for as little as $3.35 per lead? That's exactly what Randy Brothers reveals in this episode with John Dwyer, founder of the Institute of Wow and the marketer who landed Jerry Seinfeld for a campaign that generated $15 billion in new business. KEY TAKEAWAYS: • The Contest Leads Machine method: how to run a Facebook contest giving away your own roofing services as the prize — and why this self-selects for red-hot, ready-to-buy leads only • Why a gutter cleaning company in New Zealand got leads for $3.35 each — and how the exact same framework applies to your roofing business • The "Happy Meal Toy" conversion tactic: how to offer free hotel vacation vouchers (3–7 nights, 4-star hotels) worth $1,000+ to close leads at 17% using AI bots • The biggest mistake roofing contractors make with Facebook ads — and the "before and after" strategy that stops the race to the bottom on price • How to turn your lead tap on and off: spend $20/day when you need leads, cut it to $10/day when your crew is maxed PERFECT FOR ROOFING CONTRACTORS WHO: • Are stuck competing on price with every other roofer in town • Want a roofing lead generation system that delivers results within 14 days — not 14 months • Have tried Facebook ads that "didn't work" and need a radically different approach • Are looking for creative ways to close more deals without slashing margins RESOURCES MENTIONED: • contestleadsmachine.com — JD's full contest lead generation platform • theinstituteofwow.com — Case studies library with dozens of direct response campaigns • vacationsincentive.com — Stand-alone vacation voucher incentive program (mention this podcast for 50% off) ABOUT RANDY BROTHERS: Welcome to another episode of the Start, Build, Grow Show. I'm your host Randy Brothers, and after starting Elite Roofing and Solar back in 2006 and scaling it into an Inc. 5000 company, I know firsthand that roofing contractor marketing strategies only work when they generate leads fast. Through The Roofing Academy, I've helped hundreds of contractors implement roofing business systems and lead generation ideas that create predictable revenue — even without hail season. Today's episode is one of the most creative, unconventional, and immediately actionable we've ever done. Let's get started. #RoofingLeadGeneration #RoofingContractorMarketing #DirectResponseMarketing #RoofingBusinessGrowth #TheRoofingAcademy