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The sales model you choose shapes everything: income, schedule, and whether your farm survives year one. Farmer's markets, CSAs, restaurants, grocery stores, wholesale, online stores — farming has more business model options than most industries. Choose wrong? You'll spend time in ways you hate while not making enough money. Population density matters most. 500 shoppers vs. 2,500 shoppers at a market = same effort, 5X opportunity. Rural? You'll need to drive to urban centers. Where are the 100K+ population centers within 200 miles? Experience determines model fit. Beginner-friendly (garage sale style): farmers markets, farm stands, online stores. Advanced (consistency required): restaurants, CSAs, grocery stores. Don't jump into models requiring experience you don't have. Pricing varies dramatically by location. Rural tomatoes: $1/pound. Urban: $3.50-4/pound. Same product, different markets. Research matters. Unfair advantages: Work at big company (CSA to coworkers), church community (built-in customers), high-traffic road (farm stand), wealthy neighborhood nearby, restaurant industry experience. Everyone has something unique to leverage. You're the GM of your life. Each business model has pros/cons. Your resources have strengths/weaknesses. Match the model to YOUR situation — don't force yourself into the wrong one. 📖 Sell Everything You Grow on Amazon: https://amzn.to/4hoqUx6 ➡️ Get market farming tools, seeds, and supplies at https://shop.moderngrower.co 🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿 Follow Modern Grower: ➡️ Instagram: / moderngrowerpro ➡️ Instagram: / moderngrowerco Listen to other podcasts on the Modern Grower Podcast Network: 🔊 Carrot Cashflow: https://bit.ly/carrotcashflow 🔊 Farm Small Farm Smart: https://bit.ly/farmsmallfarmsmart 🔊 Farm Small Farm Smart Daily: https://bit.ly/farmsmallfarmsmartdaily 🔊The Growing Microgreens Podcast: https://bit.ly/thegrowingmicrogreensp... 🔊The Urban Farmer Podcast: • The Urban Farmer 🔊The Rookie Farmer Podcast: • The Rookie Farmer Podcast 🔊In Search of Soil Podcast: / insearchofsoil Check out Diego's books: 📖 Sell Everything You Grow on Amazon: https://amzn.to/4hoqUx6 📖 Ready Farmer One on Amazon: https://amzn.to/42FjrVX #farming, #marketfarming, #farmbusiness, #CSA, #farmersmarket, #startafarming, #businessmodel, #marketgarden, #farmstartup, #agriculturalbusiness, #farmplanning, #salesstrategy, #smallfarm, #beginnerfarmer, #farmingsuccess 0:00 - The Decision That Shapes Everything 1:00 - Hobby to Business: The Mindset Shift 3:00 - Why Your Sales Model Controls Your Life 6:00 - How Sales Models Determine Cash Flow 9:00 - The Optionality Advantage Farms Have 10:00 - Core Decision 1: Population Density 13:00 - Urban Proximity and Delivery Clustering 15:00 - Core Decision 2: Local Pricing Analysis 18:00 - Income Potential by Location 20:00 - Core Decision 3: Restaurant and Store Viability 22:00 - Core Decision 4: Experience Level Required 25:00 - Beginner-Friendly vs. Advanced Models 27:00 - Required Skills Assessment 28:00 - Core Decision 5: Unfair Advantages You Have 32:00 - Three Action Steps You Can Take Now 33:00 - Action 1: Population Analysis (Within 200 Miles) 35:00 - Action 2: Pricing Research (Visit 3+ Markets) 38:00 - Action 3: Personal Resource Inventory 41:00 - You're the GM: Match Model to Resources **** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.