What Your Marketing Director Isn't Telling You And Probably Doesn't Know скачать в хорошем качестве

What Your Marketing Director Isn't Telling You And Probably Doesn't Know

Your marketing director brings charts full of clicks, engagement rates, and "conversion metrics." But when you ask how many patients actually walked through the door? Silence. It's not their fault—they weren't trained for this. In this video, I break down: → Why most marketing metrics don't connect to revenue → The real reason your marketing director can't answer the ROI question → Product marketing vs. service-based marketing (and why the difference matters) → The 5 pillars I assess when diagnosing a business's revenue generation system → How to stop speaking "marketing speak" and start speaking bottom line The 5 Pillars I Evaluate: Strategic Foundation – Do you have an actual customer journey mapped? Customer Experience – Is your website converting or confusing? Scalability – Is your growth dependent on one or two people? Messaging & Positioning – Are you blending in or standing out? ROI to Actual Conversion – Can you draw the line from spend to patients/clients? If you're investing $200K–$1M+ annually in marketing and can't justify the spend to your board, this video is for you. 🔗 Book a free 30-minute consultation: https://tidycal.com/alisaconner/explo... 🔗 Take the free Revenue Systems Self-Assessment: https://www.alisaconner.com/assessment ━━━━━━━━━━━━━━━━━━ ABOUT ALISA CONNER I'm a fractional CMO who helps mid-market organizations ($5M–$50M revenue) stop wasting marketing budgets and start generating measurable results. I specialize in healthcare practices, professional services firms, and service-based businesses ready to become the premium brand in their industry. Website: https://AlisaConner.com ━━━━━━━━━━━━━━━━━━ Perfect for: CEOs, COOs, healthcare administrators, practice owners, and mid-market business leaders spending significant marketing budgets without clear ROI.