How Health Catalyst scaled segmentation, automation, and GTM alignment | MOpza25 скачать в хорошем качестве

How Health Catalyst scaled segmentation, automation, and GTM alignment | MOpza25

When data chaos meets growing complexity, even the best tech stack can fall short. At Health Catalyst, siloed systems and inconsistent data made it nearly impossible to personalize campaigns, align GTM teams, or scale automation effectively. In this session, Ali Rastiello (Founder, GTM Edit, former VP of Marketing Ops at Health Catalyst) and Cortney Lassetter (Director, Marketing Ops at Health Catalyst) share how they used Openprise for data orchestration to unify their marketing and sales data, operationalize personas and buying groups, and take control of data quality—without custom code or dependency on IT. You’ll learn how Health Catalyst: ‣ Automated persona segmentation and buying group identification for precise targeting ‣ Streamlined product-level suppression and attribution workflows in Marketo and Salesforce ‣ Reduced data duplication and achieved 95%+ data accuracy across systems ‣ Future-proofed their GTM stack for AI readiness If you’re tired of messy data and manual fire drills, this session shows what’s possible when marketing ops owns the data foundation. #MOpsApalooza #Open25 #Openprise #MarketingOps #RevOps #DataOrchestration #Automation