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In this episode of the Know Your Why Podcast, host Dr. Jason Balara sits down with Gregory Kovsky, president and CEO of International Business Associates, to unpack the world of business brokerage and what it really takes to navigate successful business transactions. Gregory shares how his path into entrepreneurship and business ownership was shaped by his father’s career shift, ultimately leading him into the highly nuanced space of business valuation and selling businesses. Drawing from decades of experience, he explains why business brokerage sits at the intersection of finance, law, psychology, and mentorship, and why understanding the financial implications of a sale is just as important as understanding the people involved. The conversation dives into industry trends within veterinary medicine, highlighting the growing consolidation of practices, the rise of female ownership, and the overlooked opportunities that still exist in rural markets. Throughout the discussion, Gregory emphasizes that selling a business is rarely just a transaction—it’s an emotional process that requires clarity, education, and trust. Key Highlights: Gregory’s entry into business brokerage began with his father’s transition into the industry Business brokerage requires fluency across finance, legal structures, psychology, and negotiation Selling a business is often deeply emotional and personal for owners International Business Associates operates on a performance-based model, getting paid only when a deal closes Veterinary medicine presents unique opportunities and challenges for entrepreneurs Shifts in ownership demographics are reshaping the veterinary industry Understanding tax strategy is critical to maximizing proceeds from a sale Mentorship plays a key role in preparing owners for successful exits Many business owners underestimate the complexity of business valuation Education and preparation dramatically improve transaction outcomes This conversation reinforces that business brokerage is far more than matching buyers and sellers. It’s about guiding owners through one of the most significant financial and emotional decisions of their lives. By combining knowledge, mentorship, and a deep understanding of industry trends, Gregory’s approach highlights how thoughtful guidance can help entrepreneurs exit well, protect what they’ve built, and confidently step into their next chapter. Chapters: 00:00 Introduction to Gregory Kovsky and His Journey 06:55 Understanding Business Brokerage and Its Nuances 18:43 The Role of a Broker in Business Transactions 30:39 Trends in Veterinary Medicine and Business Opportunities 34:07 Gregory's Why: Mentoring and Educating Future Entrepreneurs Get in touch with Gregory: Website: https://ibainc.com/ Corporate phone: 425-454-3052. LinkedIn: / gregory-kovsky-460aab7 Facebook: / 100063808904797 Stream the Know Your Why Podcast on the go: Spotify: https://spoti.fi/3WqcdBd ApplePodcasts: https://apple.co/3PLG2Zi If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara Audio Track: Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Artist: http://audionautix.com/