Category Creation with Thomas Igou, Head of Content at GetAccept #41 скачать в хорошем качестве

Category Creation with Thomas Igou, Head of Content at GetAccept #41

In this episode of The SaaS SEO Show, we’ve interviewed Thomas Igou, Head of Content at GetAccept, and discussed category creation and many more. Subscribe Here ► https://bit.ly/2ZRrWuW ********************** Timestamps: 00:00 - 01:12 Intro 01:13 - 01:26 Who is Thomas Igou? 01:27 - 02:05 Thomas’ background 02:06 - 03:23 What is GetAccept? Who’s using the product and gets the most value? 03:24 - 05:51 Thomas' thoughts on category creation. 05:52 - 08:12 How to create a new category?  08:13 - 12:22 The business impact of creating a new category.  12:23 - 16:48 How does GetAccept ensure that their content resonates with salespeople and isn’t considered fluffy and superficial? 16:49 - 19:01 Content strategy at GetAccept.  19:02 - 22:54 Should you rely solely on SEO for your content marketing? 22:55 - 28:04 How does Thomas decide what content will go in which hub and what content will go in the blog or other sections of the website? 28:05 - 34:41 Content promotion at GetAccept. 34:42 - 41:12 Localization at GetAccept. 41:13 - 44:11 Thomas’s thoughts about the future of content and SEO for SaaS companies. 44:12 - 46:01 What can we expect from GetAccept in the near future? 46:02 - 46:49 Where can people learn more about Thomas and get in touch? ********************** Useful links: Thomas on Linkedin:   / thom   GetAccept’s website: https://www.getaccept.com GetAccept’s Digital Sales Room Learning Hub: https://www.getaccept.com/digital-sal... Digital Sales Room Category on G2: https://www.g2.com/categories/digital... ********************** Listen on Spotify: https://open.spotify.com/episode/5mBs... Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... ********************** Previous Episodes: ► Bernard Huang, Co-founder at Clearscope. The Future of Content & SEO    • The Future of Content & SEO with Bernard H...   ► Alexandra Tachalova, Founder at Digital Olympus. Link Building for SaaS Companies    • Link Building for SaaS Companies with Alex...   ► Farzad Rashidi, Lead Innovator at Respona. Scaling Monthly Organic Traffic from 0 to 1M    • Scaling Monthly Organic Traffic from 0 to ...   ► Alan Silvestri, Director of Strategy at Growth Gorilla. Content Promotion for SaaS Companies    • Content Promotion for SaaS Companies with ...   ► Eli Schwartz. What Is Product-Led SEO & How Does It Work    • What Is Product-Led SEO & How Does It Work...   ► Kevin Indig, Director of SEO at Shopify. 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