How Colgate Became The Number 1 Toothpaste Brand in the World | History of Colgate скачать в хорошем качестве

How Colgate Became The Number 1 Toothpaste Brand in the World | History of Colgate

In 1973, William Colgate started selling the Colgate Dental Cream. What really set Colgate apart was the Colgate Ribbon Dental Cream — the first toothpaste in a tube. By 1900, Colgate & company was marketing more than 800 products, 120 toilet soaps, laundry soaps, perfumes, and other scented personal care products. From 1914-1928, Colgate’s global invasion began as it opened subsidiaries in Canada, the South Pacific, Asia, Europe, and South America. Even though Colgate already had a huge grasp of the market by itself, the merger of Colgate-Palmolive in 1938 turned it into a juggernaut. Colgate-Palmolive dominated the oral-care industry in the US and for most of the world — but not for long. In the 1950s, P&G launched its own toothpaste brand: Crest. Despite having an 82-year headstart, Crest caught up with Colgate and held the number 1 spot for over 30 years. This is all about the history of Colgate, and how it lost market leadership to Crest. 🍏 Brand Origins is hosted and produced by Chris Garin. ➜ https://chrisgarin.com/ ❤️ Help YouTube recommend my video by leaving a comment and clicking Like 💎🎙️ Listen to Steal This Idea by Brand Origins: A podcast where Chris talks about business ideas: ➜ Spotify: https://spoti.fi/3cExA8V​ ➜ Apple Podcasts: http://tiny.cc/ynmosz​ 👋 💌 SAY HI ➜ Facebook:   / ​   ➜ Instagram:   / ​   ➜ Twitter:   / garinchris