HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC | ALEPH-GLOBAL SCRUM TEAM ™ скачать в хорошем качестве

HOW TO DO A CONTENT AUDIT AND BOOST YOUR ORGANICTRAFFIC | ALEPH-GLOBAL SCRUM TEAM ™

#contentcreator #organictraffic #analytics 0:13 - 0:56 Introduction and Content Audit Overview 0:57 - 1:21 Step 1 - Understand Email Marketing Strategy 1:23 - 2:03 Step 2 - Write High-Converting Emails 2:06 - 2:35 Step 3 - Increase Email Click-Through Rate 2:38 - 3:09 Manual Review and Important Considerations 3:11 - 4:01 Conclusion and Additional Information A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected. The result? A healthier site with fewer underperforming low-quality pages. Hi, i’m cally, from the international institute of digital marketing. Here’s. You can do a #content audit manually on a page-by-page basis. The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic. The next step is to check if a good amount of that traffic comes from organic search. Here’s how to deal with the three possible outcomes: Redirect (301) or update This recommendation occurs when: The page gets no meaningful traffic from any source; Has at least one followed backlink. But which is the correct option to choose? Redirect, or update? If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website. Delete (404) This recommendation occurs when the page: Gets no meaningful traffic from any source; Has zero followed backlinks. Manually review This recommendation occurs when the page: Gets decent traffic. Has little (if any) traffic from organic search. It’s here where things get a little more complicated as there are a few potential actions to take: Leave as is: ‘noindex’: Update: Redirect (301) and/or consolidate: Which brings us to an important point: You should never delete or redirect a page without first manually reviewing it. Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs. For more information, visit www.theiidm.org Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment