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The Year Affiliate Marketing Proved Its Power While Rewriting All the Rules If you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end without a single click. This isn't just a recap of what happened. It's a master class in how the smartest operators adapted when zero-click search, AI integration, and algorithm chaos threatened to upend everything we thought we knew about performance marketing. Talking Points Include: 1. The shocking numbers that prove affiliate marketing dominates digital marketing with £19 billion in UK basket revenue, $113 billion in US e-commerce sales, and ROI figures that make other channels look obsolete 2. Why 60% of searches now end without clicks and what the smartest publishers did differently when AI Overviews decimated traffic by up to 89% 3. The three business lessons that changed how Lee-Ann runs Affiverse including why saying no to clients actually increased demand and how community building became the antidote to algorithm dependency Key Segments of This Podcast and Where You Can Tune In to Go Direct: [10:30] The UK and US industry numbers that prove affiliate marketing delivers ROI other channels can't match, with specific sector breakdowns [35:45] The three business lessons that changed how Lee-Ann approaches agency work, event planning, and community building [56:00] What's coming in 2026 and 2027, including specialized roles, attribution evolution, and data privacy defining winners [1:02:15] Affiverse milestones across media, agency, and community impact, plus what's launching in 2026 Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. - https://www.affiversemedia.com/newsle... Subscribe to our podcast HERE! - https://podcasts.apple.com/us/podcast... Advertise on our Podcast! Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast! https://pages.services/news.affiverse... #AffiliateMarketing #DigitalMarketing #NewYearNewSeason #PerformanceMarketing #AIIntegration #ZeroClickSearch #CommunityBuilding #MarketingTrends #EcommerceGrowth #FutureOfMarketing