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When demand spikes, many contractors rush their marketing and expect leads to show up immediately. But contractor marketing doesn’t work on a switch. In construction marketing, visibility and trust are built ahead of time, not in the middle of the rush. Last-minute ads usually cost more, perform worse, and deliver inconsistent results. This video shares practical contractor marketing tips on how to prepare before the busy season hits. Chapters (timestamps) 00:00–00:51 — The Problem: Why Contractors Scramble for Leads After Storms—and Why That Approach Fails 00:51–03:16 — The Last-Minute Mindset in Contractor Marketing: High Costs, Low Returns 03:16–04:24 — Storms Don’t Create Demand: How Strong Construction Marketing Starts Months Earlier 04:24–05:15 — Proactive Contractor Marketing Systems: SEO, Tested Ads, and Conversion-Ready Pages 05:15–06:36 — Prepared vs. Reactive Contractors: Why Planned Marketing Scales and Panic Marketing Costs More 06:36–07:28 — The Real Issue: Why Contractor Marketing Fails Without Business Discipline 07:28–08:11 — Call to Action: Build a Reliable Contractor Marketing System Before the Next Storm #MarketingForContractors #ContractorMarketing #SmallBusinessOwners #ConstructionMarketing Links: FREE Chat GPT Ads Guide: https://buildauthority.com/chat-gpt-a... Website: https://buildauthority.com/ Facebook Group: / 7685392924809322 Check out the Builders of Authority Podcast: https://podcast.buildauthority.co/ Follow me on Instagram: / adamlmcchesney Follow me on Facebook: / adam.mcchesney.3 About me: I’m Adam McChesney: an entrepreneur and marketer who’s spent the last decade building and scaling service-based businesses. I’ve been on both sides of the table: running companies myself and helping other business owners grow through smarter, more disciplined marketing. I’m the founder of Builders of Authority, where I work with service businesses to improve visibility, strengthen their brand, and build marketing systems that actually perform over time. Everything I share comes from real experience, what I’ve tested, what’s worked, and what hasn’t. Today, I create content, speak, and have honest conversations about marketing, growth, and leadership, with one goal in mind: helping business owners stop relying on last-minute tactics and start building something sustainable.